OUR STORY

Hello,I'm Jiafeng Yuan.The Leader of Emaya team.
Our designs are not inspired by the Swiss Alps, the Himalayas, the industrial revolution or anything likethat.
We are a simple, humble watch company made up of people who really enjoy minimalist, classicdesigns. We believe watches should be balanced, uncluttered, and within reach of the everyday watchenthusiast
There are numerous watch brands out there that subscribe to the minimalism design philosophy. Somehave grown to international prominence. Unfortunately, many of them compromise on the design toinsert their branding logo, quite unnecessarily, somewhere on the watch face, watch buckle, strap, orpackaging
That is not our philosophy.
We believe you are more than the brands you wear. There is no need to squeeze in a brand logo intoan otherwise standard, stock design, You don't need a brand logo to represent your values, yourlifestyle or what you stand for. You don't need Labels.
Hence. we set out to create the No Label Watch Co. We feature watches with long-lasting, classicappeal, without any branding logos anywhere on the face of the watch. Most do not even have logoson the watch buckle, strap or back case. Our less-is-more attitude towards contemporary design isreflected in our collections as well as our business model: Great products, straight to your doorstopfrom the people who made them, at a price you will agree to.No unnecessary branding. No fancy packaging. No Labels.